Terms of Service
Effective date: 28 November 2025
Last updated: 28 November 2025
1. Agreement to Terms
These Terms of Service ("Terms") govern your access to and use of the Alada website, application and related services (collectively, the "Service").
The Service is operated by Emmanuel Phiri (ABN 81 224 437 424), based in Perth, Australia ("Alada", "we", "us", "our").
By creating an account, using the Service, or clicking "I agree" (or similar), you agree to be bound by these Terms and our Privacy Policy.
If you do not agree, you must not use the Service.
Nothing in these Terms is intended to exclude, restrict or modify any non-excludable rights or remedies you may have under the Australian Consumer Law (ACL). Where the ACL applies and permits, our liability will be limited as set out below.
2. Eligibility and accounts
To use the Service, you must:
- Be at least 16 years old, or
- Use the Service with the knowledge and consent of a parent or guardian if you are under 16 and local law permits.
By using the Service, you confirm that:
- You are capable of entering into a binding agreement with us; and
- Any registration information you provide is accurate and kept up to date.
You are responsible for:
- Maintaining the confidentiality of your login credentials; and
- All activities that occur under your account.
If you suspect unauthorised access to your account, you should promptly change your password and contact support@alada.app.
3. Description of the Service (no guaranteed outcomes)
Alada is a study and productivity accountability platform. It helps you:
- Set tasks, goals and habits
- Track completions and streaks
- Receive reminders and summaries via SMS/email
- View dashboards and analytics around your consistency.
You acknowledge and agree that:
- The Service does not provide professional educational, financial, legal, medical or psychological advice.
- We do not guarantee any particular outcomes, such as grades, exam results, admissions, jobs or promotions.
- Results depend on your own effort, circumstances and external factors.
4. Acceptable use
You agree not to:
- Use the Service for any unlawful, harmful or fraudulent purpose.
- Harass, threaten, abuse or otherwise harm others through the Service.
- Access or attempt to access accounts or systems without authorisation.
- Interfere with or disrupt the Service or servers (including by introducing malware or overloading the system).
- Reverse engineer, decompile, or attempt to derive the source code of the Service, except to the limited extent allowed by law.
- Use automated systems (including bots or scripts) to create accounts or access the Service in a way that burdens our infrastructure, except through authorised APIs.
- Use the Service to send unauthorised commercial communications (spam) or to violate any electronic-messaging rules.
We may suspend or terminate your access if we reasonably believe you have breached these Terms.
5. Subscription plans, free trial and billing
5.1 Plans and pricing
We offer subscription plans (currently including monthly and annual options) as described on our website or in the Service at the time you subscribe. Example current pricing (subject to change):
- Monthly plan – AUD $7.99 per month
- Annual plan – AUD $59.99 per year
All prices are in Australian dollars and may include GST or other taxes where applicable.
5.2 Free trial
New users may receive a 5-day free trial of the Service (or such period as described at signup).
You can create an account and begin using the Service without entering payment details.
On day 3 of the trial, we will prompt you to add billing details via our payment provider (e.g. Stripe) if you wish to continue beyond the trial.
If you do not add valid payment details by the time the trial ends, your account may be paused or downgraded and you may lose access to paid features.
We may modify or withdraw trial offers at any time, but changes will not shorten an active trial you already have.
5.3 Billing and auto-renewal
If you subscribe to a paid plan:
- You authorise us and our payment provider (Stripe) to charge your chosen payment method for the subscription fees and any applicable taxes on a recurring basis (e.g. monthly or annually).
- Your subscription will automatically renew at the end of each billing period unless you cancel before the renewal date.
- If a payment fails, we may retry and, if still unsuccessful, may suspend or cancel your access to paid features.
5.4 Cancellation
You may cancel your subscription at any time via your account settings or by contacting support@alada.app.
Upon cancellation, you will retain access to the Service for the remainder of the current paid period.
Your subscription will not renew after that period, and no further billing will occur unless you resubscribe.
5.5 Refunds
Except as required by law:
- Subscription fees are non-refundable, and we do not provide pro-rata refunds for partial periods.
- We may, at our reasonable discretion, consider good-faith refunds or credits in limited cases (for example, where a user experiences a serious technical issue that prevents use of the Service), but we are not obliged to do so.
Your statutory rights under the Australian Consumer Law, including any non-excludable guarantees, may entitle you to remedies that go beyond our refund policy where the ACL applies.
6. Electronic communications and spam compliance
By using the Service, you consent to us sending:
- Service communications – such as reminders, security alerts, trial expiry notices and important announcements.
- Optional marketing communications – such as product updates and offers, where permitted by law and your preferences.
We comply with the Spam Act 2003 (Cth) and ACMA rules, which generally require:
- Consent for commercial electronic messages
- Clear identification of the sender
- A functional unsubscribe method that is easy to use and honoured within a reasonable time (typically within 5 business days).
You can opt out of marketing at any time as explained in the Privacy Policy. You cannot opt out of essential service and legal notices while you maintain an account.
Because Australian rules around SMS sender IDs are changing (including the new SMS Sender ID Register and disruption of unregistered sender IDs from late 2025), we will work with our SMS providers to ensure that any branded sender ID we use (e.g. "ALADA") is registered and compliant, or we will use appropriate alternative sender configurations.
7. Intellectual property
7.1 Our IP
Except for your content (see below), all intellectual property in the Service is owned by or licensed to us, including:
- Software, code and architecture
- Branding, logos and trade dress
- Text, graphics and design elements.
We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your personal, non-commercial purposes, in accordance with these Terms.
You must not use our name, logo or trademarks in a way that suggests endorsement or affiliation without our written consent.
7.2 Your content
You retain ownership of the content you submit to the Service (for example, tasks, notes, goals, reflections).
You grant us a worldwide, royalty-free licence to host, store, use, modify (e.g. for formatting), and display your content only as reasonably necessary to:
- Provide and operate the Service
- Maintain backups and security
- Improve the Service (for example, testing features and UX on de-identified usage patterns).
7.3 Aggregated and de-identified data
We may create and use aggregated or de-identified statistics derived from your use of the Service (for example, overall completion rates across all users) for analytics, product development, research or marketing, provided that such information does not identify you personally.
7.4 Feedback
If you send us feedback or suggestions, you grant us a worldwide, perpetual, irrevocable, royalty-free licence to use that feedback for any purpose (including to improve the Service) without obligation to you.
8. Third-party services
The Service may contain links to or integrations with third-party services, including:
- Payment providers (e.g. Stripe)
- SMS providers (e.g. Twilio)
- Analytics providers (e.g. PostHog, Google Analytics)
- AI providers (e.g. OpenAI).
We are not responsible for the content, policies or practices of these third-party services. Your use of them may be subject to their separate terms and privacy policies.
9. Warranties and disclaimers
To the maximum extent permitted by law and subject to your non-excludable rights:
- The Service is provided on an "as is" and "as available" basis.
- We do not guarantee that the Service will be uninterrupted, secure or error-free.
- We do not warrant that the Service is suitable for every purpose or that particular outcomes (such as academic or professional results) will be achieved.
Nothing in these Terms excludes, restricts or modifies the application of consumer guarantees under the Australian Consumer Law where they apply and cannot be excluded. Where it is lawful to do so, our liability for breach of such guarantees is limited (at our option) to resupplying the services or paying the cost of having the services resupplied.
10. Limitation of liability
To the maximum extent permitted by law and subject to your non-excludable rights:
We are not liable for any indirect, incidental, consequential or special loss or damage, or for loss of profits, revenue, goodwill, or data, arising out of or in connection with the Service or these Terms.
To the extent we are liable, our total aggregate liability for all claims arising out of or relating to the Service or these Terms in any 12-month period is limited to the greater of:
- AUD $100; or
- The total amount of subscription fees you paid to us in the 3 months immediately before the event giving rise to the claim.
Some jurisdictions do not allow certain exclusions or limitations of liability. In such cases, the limitations above apply to the fullest extent permitted by law.
11. Indemnity
To the extent permitted by law, you agree to indemnify and hold harmless Alada and its officers, employees and contractors from and against any loss, liability, damage, cost or expense (including reasonable legal fees) arising out of or in connection with:
- Your breach of these Terms; or
- Your misuse of the Service.
This indemnity does not apply to the extent that the loss arises from our own negligence, fraud or wilful misconduct.
12. Suspension and termination
We may suspend or restrict your access to the Service, with or without notice, if:
- We reasonably believe you have breached these Terms or any applicable law;
- We reasonably consider your use creates a risk to the security or integrity of the Service; or
- We discontinue all or part of the Service.
We may terminate your account:
- For convenience, by providing reasonable notice; or
- Immediately, where we reasonably believe you have committed a serious breach of these Terms.
You may stop using the Service and request account deletion at any time (see the Privacy Policy).
On termination:
- Your licence to use the Service ends;
- We may delete or anonymise your content in accordance with the Privacy Policy.
13. Governing law and disputes
These Terms are governed by the laws of Western Australia, Australia. You submit to the exclusive jurisdiction of the courts of Western Australia and the federal courts of Australia in relation to any dispute arising out of or in connection with the Service or these Terms.
Before starting formal proceedings, both parties should make reasonable efforts to resolve disputes informally, for example by contacting legal@alada.app.
14. Changes to these Terms
We may update these Terms from time to time. When we make material changes, we will:
- Update the "Last updated" date; and
- Provide notice by reasonable means (for example, via email or an in-app notification).
By continuing to use the Service after the updated Terms take effect, you agree to be bound by them.
15. Contact
Questions about these Terms:
Legal: legal@alada.app
Support: support@alada.app